Our mission at SportsDirect is to provide customer driven, comprehensive, integrated and innovative sports content solutions with industry leading customer service, professionalism, quality and value.
SportsDirect Inc. (SDI) began in 1995 as the publisher of one sports website and quickly grew to own 3 top 100 Sports Sites: Covers.com, Wagerline.com, and ProSportsDaily.com. Along the way, SDI was unsatisfied by the sports content providers in the market place so we began collecting and creating our own sports content to power our properties. Subsequently, SDI began offering statistics to other publishers and to date has over 250 sports content customers.
In 2009, as a result of explosive growth and additional growth opportunities we sold the sports betting properties creating the “new” SDI, focused on the core business of providing high quality sports content. We also continue to publish ProSportsDaily.com to ensure we keep up to date with the ever evolving needs of the industry. The Covers Media Group has moved to Europe to capitalize on opportunities in a regulated betting environment but remain a customer receiving scores and statistics, editorial and product consulting.
In 2010, SDI brings 15 years of sports industry experience to the table with our 5 part – sports content offering - that includes: 1) Scores and Statistics 2) Sports News 3) A suite of Fantasy Games 4) Sports Photos 5) Professional Services (including application design & development, marketing, hosting).
Headquartered in Halifax, Nova Scotia with offices in New York and Chicago, SportsDirect employs a dedicated team of over 150 across North America that is intensely focused on quality, accuracy and innovation. At the core of the company is a “customer first” focus that is committed to the highest levels of service and 24/7 technical support in the industry.
SportsDirect covers over 50,000 sporting events annually using our proprietary data collection software powered by a fully redundant network system. In order to guarantee the integrity of our data and system backbone, we leverage the physical resources and bandwidth of the state of the art coloation, Hibernia Atlantic. Hibernia Atlantic’s diverse trans-Atlantic cable route is the only fast, direct connection for the US and Canada to Ireland and the UK and ensures our uptime exceeds industry standars.