SportsDirect caps off a productive season with more media signings

Over a dozen major U.S. media companies have selected SportsDirect to provide sports statistics and analysis in the previous few months.

December 4, 2006

Halifax, Nova Scotia

SportsDirect Inc. is pleased to announce the most successful season yet for its Content Services division. Over a dozen major media companies now utilize the dynamic sports content produced by SportsDirect for their online offerings. The partnerships have brought information licensed by SportsDirect to millions of readers across the United States.

Started in 1995, content deals with USAToday.com and MSNBC helped put SportsDirect Inc. on the map and pave the way for more partnerships. Since then, the company has developed sports content feeds tailored for online, interactive and new media providers. Features include live, in-progress scores, statistics, power rankings, and special features for all the major sports.

"Sports content has paid great dividends for us this year," said Paul Lavers, CEO of SportsDirect Inc. "We knew that word would spread if we deliver accurate, entertaining sports information in a method that fits our clients’ existing properties. We’re excited about the potential for even more clients in 2007."

The latest media publications and organizations to go live or about to go live with SportsDirect’s dynamic sports content in include:

• CommercialAppeal.com, online offering of the Memphis Commercial Appeal
• The Aberdeen News, daily newspaper covers north-east South Dakota
• EmeraldCoast.com, which includes Northwest Florida Daily News, The News Herald, The Destin Log, The Walton Sun, The Star and The Apalachicola & Carrabelle Times
• Dispatch.com, online offering of the Columbus Dispatch
• Tallahassee.com, online offering of Tallahassee Democrat
• TampaBay.com, serving the Tampa Bay area
• Leader-Telegram.com, online offering of the Leader-Telegram, serving northern Wisconsin
• Pittsburgh Tribune-Review, daily newspaper of the Pittsburgh area
• Kentucky.com, the online offering of the Lexington Herald-Leader
• Cincinnati.com, serving the Cincinnati area
• KVUE Dallas, providing news to the Dallas/Arlington/Fort Worth metroplex
• Community Newspaper Holdings Inc. (CNHI), parent company of over 200 community dailies, weeklies, and semi-weekly newspapers
• RUST Communications, a partnership of over 40 newspapers in seven southern states

About SportsDirect Inc:

SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.

Media Contact For SportsDirect Inc:

Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351

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