SportsDirect adds major Canadian media network Transcontinental to roster of clients
Transcontinental Media first company from Canada to join the growing list to sign up for SportsDirect content and analysis.
December 14, 2006Halifax, Nova Scotia
SportsDirect announced today major Canadian publisher Transcontinental Media selected the company to provide dynamic sports content for its daily newspapers’ online offerings. Transcontinental is the first Canadian business to sign with SportsDirect. It is the largest printer in Canada and the seventh largest in North America. As one of Canada’s leading publishers the company reaches 11 million readers with its consumer magazines and dozens of daily and community newspapers, such as Métro (Montreal), The Daily News (Halifax), and The Telegram (St. John’s, Newfoundland).
Transcontinental daily newspapers will receive a full sports content solution from SportsDirect that includes live in-progress scores, statistics and special features for all the major sports. It joins over a dozen U.S. companies offering current sports information produced by SportsDirect. Those partnerships have brought the information licensed by SportsDirect to millions of readers across North America.
“Landing a major Canadian media provider like Transcontinental is very important to us,” said Paul Lavers, CEO of SportsDirect. “Having our products recognized at home really validates our strategy. Transcontinental readers want the very best in sports subject matter and we’re pleased to be able to provide them that.”
“We are pleased to be bringing sports content of this high quality to our readers and especially pleased to do it in partnership with a local Canadian company,” said Kevin McIntosh, Director of Digital Publishing for Transcontinental Newspapers. “As a leader in our industry we always aim to work with partners who are leaders in theirs. Sports Direct fits that bill.”
Started in 1995, content deals with USAToday.com and MSNBC helped put SportsDirect on the map and pave the way to more partnerships. Since then, the company has developed sports content feeds tailored for online, interactive and new media providers. SportsDirect’s association with Transcontinental is part of a recent initiative to grow SportsDirect’s content services offering.
About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.About Transcontinental Media:
The largest printer in Canada and seventh in North America, Transcontinental is also the country’s leading consumer magazine publisher and second-largest community newspaper publisher. Transcontinental distinguishes itself by creating strategic partnerships that integrate the company into its customers’ value chain, notably through its unique newspaper printing outsourcing model and its value-added services. Transcontinental is a company whose values, including respect, innovation and integrity, are central to its operation.Media Contact For SportsDirect Inc:
Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351
