SportsDirect properties break records for most visits and page views
Page views and visits see highest numbers in SportsDirect history for it’s online offerings.
November 20, 2006Halifax, Nova Scotia
SportsDirect Inc. is pleased to announce it recently reached several new milestones, hitting over one million visits in one week to its dozen online properties. The company also received over 6-million page views for it sports content site Covers.com as well office pools and contest site Wagerline.com. Visits are up at Covers.com over 70 percent from last year’s numbers, while members who participated in Wagerline contests and office pools is up 30 percent from the same time in 2005.
SportsDirect started Covers.com in 1995 as the brainchild of SportsDirect CEO Paul Lavers and CTO Joe MacDonald in their suburban Halifax apartment. SportsDirect purchased Wagerline in 2004 for $1.2 million and automatically doubled its online traffic. The company now houses over 150 employees and publishes over a dozen websites while providing dynamic sports content to major media companies.
About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.Media Contact For SportsDirect Inc:
Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351
