The Denver Post joins roster of new clients of SportsDirect content services

SportsDirect to provide sports statistics and analysis to top 10 U.S. online publication.

October 19, 2006

Halifax, Nova Scotia

SportsDirect Inc. announced today the Denver Post selected the company to provide sports statistics and content for the newspaper’s online offering, DenverPost.com. Along with sister publication, the Rocky Mountain News, the Denver Post’s site receives 30 million pages views a month.

DenverPost.com will receive a full sports content solution from SportsDirect that includes live in-progress scores, statistics and special features for all the major sports. The Denver Post marks one of the largest customers to retain SportsDirect’s content package, joining a roster of other major media companies to benefit from the sports content provider.

About SportsDirect Inc:

SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.

About Denver Post

Founded in 1892, the Denver Post ranks in the top 50 circulated newspapers in America. Along with its partner, the Rocky Mountain News, it is the leading publisher of sports and news information in Colorado. Online, the Denver Post ranks among the top visited newspaper websites in Colorado, by offering its readers access to many of the features found in print as well as special interactive tools and content.

Media Contact For SportsDirect Inc:

Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351

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