Las Vegas Review-Journal joins roster of new clients of SportsDirect content services

SportsDirect analysis and content to go to one of the largest newspapers in the Southwestern United States.

October 25, 2006

Halifax, Nova Scotia and Las Vegas, Nevada

SportsDirect Inc. announced today the Las Vegas Review-Journal selected the company to provide sports statistics and content for the newspaper’s online offering, reviewjournal.com. The deal will bring SportsDirect’s dynamic sports content to one of the fastest growing areas of the United States. Along with its sister paper, the Las Vegas Sun, 700,000 people read the daily edition of the Review-Journal.

The Review-Journal will receive a full sports content solution from SportsDirect that includes live in-progress scores, statistics and special features for all the major sports. The Review-Journal deal marks one of the largest customers to retain SportsDirect’s content package, joining a roster of other major media companies to benefit from the sports content provider.

"The Review-Journal is a perfect fit for our sports content package," said Paul Lavers, CEO of SportsDirect Inc. "Our customers expect current statistics and fresh content delivered on a manageable platform and we feel we present that and more. We are more than pleased to welcome the Review-Journal on board."

The partnership with the Review-Journal is part of a recent initiative to grow SportsDirect’s content services offering. The company has developed sports content feeds that are tailored for online, interactive and new media providers. This enhanced content offering is backed by 24/7 customer service and up to the minute technology infrastructure.

About SportsDirect Inc:

SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.

About the Review-Journal

Owned by Stephens Media Group, the Las Vegas Review-Journal was founded in 1905 as the Las Vegas Age. It has since become the most-read newspaper in Nevada and one of the most recognized publications in the Southwestern United States, with seven of 10 Southern Nevadans reading the Review-Journal and it’s sister publication, the Las Vegas Sun.

Media Contact For SportsDirect Inc:

Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351

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