Site merge and Ultimate Race key to SDI latest product development plans
CoversExperts.com moves under Covers.com umbrella and Wagerline.com contest highlight continuous product improvements for SportsDirect Inc.
March 12, 2007Halifax, Nova Scotia
SportsDirect Inc. announced today the latest in continuous product initiatives that includes merging two of it’s largest websites, Covers.com and CoversExperts.com, and the launch of the Ultimate Survivor contest sponsored by another SportsDirect Inc. property, Wagerline.com. Both moves are part of a strategy to offer more features to visitors and advertisers while keeping SportsDirect product fresh.
The move of CoversExperts.com into Covers.com combines the sports statistics and in-depth content of Covers.com with the detailed, information services of CoversExperts.com into one, easy-to-use site, offering even more for the Covers.com visitor. The Ultimate Race invites Wagerline.com members to compete for cash and prizes by being the first to pick 100 winners in games throughout the major sports leagues.
“We’re constantly searching for new ways to develop our offerings,” SportsDirect Inc. CEO Paul Lavers says. “The merge is a great way to bring two fantastic properties under one roof, making it easier for fans of both sites to get the great stories and columns from Covers.com along with the professionalism and convenience of the Experts. The Ultimate Race is the next step in the evolution of stellar online sports entertainment.”
SportsDirect Inc. started in 1995 with Covers.com as its flagship property. The company purchased Wagerline in 2005, effectively doubling the traffic of its combined properties. The move made it one of the largest providers of sports information and entertainment in North America.
About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.Media Contact For SportsDirect Inc:
Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351
