Sports Direct Inc. partners with SIRIUS XM Radio
SDI’s NFL picks contest is a huge hit with radio giant’s users
September 5, 2008Halifax, Nova Scotia
Sports Direct Inc. announces an exciting new partnership with SIRIUS XM Radio to provide them with a brand new, custom fantasy contest for their captive NFL audience.
SportsDirect’s Pigskin Pick’em Challenge has continued to grow rapidly since it began at the start of the 2008 NFL season, generating over 10,000 registrations on the satellite radio giant’s website through the first month of the season. It’s a game that features contestants making standard weekly picks for prizes and a custom solution was created that allows users to compete against their favorite on-air hosts and personalities.
"One of the great things about contests like this one is our flexibility," says Bill Organ, Vice President of Sales for Sports Direct Inc. "We can work with our clients to provide whatever custom needs they require like special prizes, rules and other added features."
The Pigskin Pick’em Challenge is just one of many contests SDI delivers. The company also provides engaging, white label games for all the major professional and college sports in North America.
The NFL contest was the first of its kind for SIRIUS XM Radio. It has proven to be a groundbreaking success and SIRIUS XM is currently working with Sports Direct at providing another enthralling contest for the upcoming 2009 college basketball tournament in March.
About SIRIUS Satellite Radio:
"The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the home of 69 channels of 100% commercial-free music. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL and NASCAR, and broadcasts live play-by-play games of the NFL as well as live NASCAR races.
About SportsDirect Inc:
Founded in 1995, SportsDirect Inc. provides comprehensive sports content and services to small, medium and large companies including USA Today, MSNBC, Newsday and Sirius Satellite Radio. The innovative SportsDirect "Customer First" approach, along with a rapidly expanding breadth and depth of coverage, is easily integrated and quick to deploy.SportsDirect content includes a five-part offering consisting of real-time scores and statistics for all sports, a suite of fantasy sports contests, sport news feeds, sport photos and professional services including application development and marketing optimization. For more information please visit http://www.sportsdirectinc.com.
Media Contact For SportsDirect Inc:
Walter Lis
1-708-586-9754
wlis@sportsdirectinc.com
