SportsDirect is an integrated digital media company that serves publishers, marketers, and consumers. SportsDirect offers solutions including: Stats, news and fantasy sports content, advertising opportunities and professional services for online media properties.

Publishers benefit from SportsDirect’s unique content offering. Using our suite of sports content solutions such as news, stats, contests and communities, our customers grow their traffic and relationship with their visitors. By improving site metrics through increased reader engagement and retention, publishers can generate many new revenue opportunities from our sports content. Great content plus revenue equals the best publisher business case.

The company offers advertisers the ability to reach consumers on hundreds of sports sites. These sites range from tier 1 sports sections to fan driven communities to fantasy sports. SportsDirect gives marketers advertising solutions that allow them to align their marketing with the best sports content online. This lets advertisers reach their target consumers while they’re reading and interacting with the content they love.

SportsDirect uses its content to publish its own network of specialized sports and men's lifestyle sites. The company owns and operates 3 of the top 100 sports sites in America as well as number of sites that target men’s interests such as travel and games. This growing network promotes many advertising opportunities and serves as the development platform for SportsDirect’s content offering.

Fast Facts:

COMPANY:

SportsDirect Inc.

YEAR FOUNDED:

1995

HEADQUARTERS:

211 Horseshoe Lake Dr., Halifax, Nova Scotia, Canada, B3S 0B9

NUMBER OF EMPLOYEES:

100+

MANAGEMENT TEAM:

  • Paul Lavers, CEO and Co-Founder
  • Joe MacDonald, CTO and Co-Founder
  • Dan LeBlanc, EVP, Managing Director
  • Bill Organ, VP Sales
  • Kelly Moss, VP Finance
  • Brandon Moore, VP Business
    Development