SportsDirect is an integrated digital media company that serves marketers, publishers and consumers. SportsDirect’s products are: sports content only advertising network, content services for media and its own network of sports and men’s sites. All three products are connected by sports content and consumers that love their team, their players and their sports.

The company offers advertisers the ability to reach consumers on hundreds of sports sites. These sites range from tier 1 sports sections to fan driven communities to fantasy sports. SportsDirect gives marketers advertising solutions that allow them to align their marketing with the best sports content online. This lets advertisers reach their target consumers while they’re reading and interacting with the content they love.

Publishers benefit from SportsDirect’s unique content offering. Using our suite of sports content solutions such as news, stats, games and communities our customers grow their traffic and relationship with their visitors. These publishers can generate revenue on this content using SportsDirect’s advertising network and marketer relationships. Great content plus revenue equals the best publisher business case.

SportsDirect uses its adverting network and content to publish its own network of specialized sports and men's lifestyle sites. The company owns and operates 3 of the top 100 sports sites in America as well as number of sites that target men’s interests such as travel and games. This growing network allows advertisers flexible and unique marketing opportunities and serves as the development platform for SportsDirect’s content offering.

Fast Facts:

COMPANY:

SportsDirect Inc.

YEAR FOUNDED:

1995

HEADQUARTERS:

211 Horseshoe Lake Dr., Halifax, Nova Scotia, Canada, B3S 1E1

NUMBER OF EMPLOYEES:

120+

MANAGEMENT TEAM:

• Paul Lavers, Chief Executive Officer and Co-Founder
• Joe MacDonald, Chief Technology Officer and Co-Founder
• Kelly Moss, VP Finance
• Bill Organ, VP Operations and sales
• Dan LeBlanc, VP Projects and Planning

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TARGET MARKETS:

Advertising Products - Marketers who want to reach an affluent, educated and valuable demographic. Publisher Services Products - Online media and portals, newspaper and magazine publishers, interactive applications providers. Consumer Site Network - Sports, fantasy sports and contest fans in North America and the UK.

PRODUCTS AND SERVICES:

For businesses - Sports only advertising network and content solutions for publishers and interactive developers. For consumers - The most visited sports information and contest sites in the US.

AFFILIATIONS:

	The Newspaper Association of America (NAA) is a nonprofit organization representing over 2,000 newspapers in the United States and Canada.
	The FSTA is an advocacy group created to develop the interests of the fantasy sports industry. 128 companies are represented by the FSTA.