Covers Media Group, a subsidiary of SportsDirect Inc., announces the launch of Covers.co.uk:
With an emphasis on European football statistics and analysis, the addition of Covers.co.uk brings a unique sports perspective to the UK, European market.
August 9, 2005GALWAY, Ireland
Covers Media Group (CMG), a subsidiary company of SportsDirect Inc., based in Galway, Ireland, announces the launch of Covers.co.uk today. This new web-site concentrates exclusively on content for the UK market, delivering the best sports statistics for the European football and gaming enthusiast, including the English Premiership, the Champions League, Spain’s La Liga, Italy’s Serie A, Germany’s Bundesliga, and Ligue 1 of France.The new site is similar to Covers.com, a sports media website geared toward the North American sports bettor with unique stats and columns. Founded in 1995, Covers.com has grown into one of the largest providers of sports information on the Internet with millions of visits a year.
Covers.co.uk is based on the exclusive content and technology of the successful North American website: Covers.com. Launched in 1995, Covers.com has grown into one of the largest providers of sports information on the Internet with millions of visits a year.
“We believe that Covers.co.uk represents a golden opportunity to grow into a relatively untapped marketWe believe that Covers.co.uk brings readers a new approach to sports and betting content,” said Paul Lavers, founder and CEO of SportsDirect Inc. “The framework has been laid with Covers.com and based on the success of that website, I know that Covers.co.uk will grow to be as popular with the European audienceThe combination of in-depth statistics, odds and analysis will be very popular with fans who are looking for an edge.”
The launch of Covers.co.uk is part of the continual growth of CMG Covers Media Group, the SportsDirect Inc. subsidiary based in Galway, Ireland. and its parent company SportsDirect Inc. Covers Media Group MG operates manages all e-commerce properties for SportsDirect Inc., including CoversExperts.com as well as all European facing properties such as Covers.co.uk. In addition to the Galway office, SportsDirect Inc. has offices in Las Vegas, USA and headquarters in Halifax, Canada. With assistance from the government of the Republic of Ireland, the office in Ireland joins the central office in Halifax, Nova Scotia and another subsidiary office Las Vegas, Nevada. In the last two years SportsDirect Inc. has doubled it workforce to over 100 employees.
About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.Media Contact For SportsDirect Inc:
Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351
