Wagerline.com, a SportsDirect property, invites fans to join its "Wireless Winners" Text-To-Win College Football Bowl Challenge:
The most popular sports contest site in North America offers free wireless football challenge done entirely through SMS.
December 13, 2005HALIFAX, Canada
Wagerline.com, home to thousands of free sports contests and office pools, announced the official launch of its first SMS (AKA short message service or text messaging) contest. The “Wireless Winners” Text-to-Win Bowl Challenge is a skill contest based on picking the winners of each of the 28 College Football bowl games through wireless devices such as mobile phones and Blackberries™.
The Bowl Challenge is the first of its kind for SportsDirect Inc., the parent company of Wagerline. While the company has provided wireless content in the form of news and information for a number of years, this is the first SMS based offering for the company. The contest has the potential to reach the 58 million U.S.-based mobile subscribers that have used text messaging.
“This is a great way to make the fun of Wagerline.com accessible anywhere, anytime,” Product Manager Steve Lionais said. “This contest allows Wagerline.com to move into the fast growing industry of text messaging. Hopefully, this is the first in the long line of many mobile contests Wagerline.com brings to its loyal and large customer-base as well as the broader public.”
Prizes include three I-Pod Nanos™ drawn randomly each week and a grand prize, a 42-inch plasma television that goes to the person with the best record at the end of the college bowl season on January 4, 2005. Please see www.WirelessWinners.com for more details.
About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.Media Contact For SportsDirect Inc:
Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351
