SportsDirect Inc., publishers of Covers.com, launches new weekly print publication in Las Vegas and Reno:
Covers Betting Stats Weekly is available in almost 50 casinos across the state.
October 26, 2005HALIFAX, Canada
SportsDirect Inc. announced the official launch of Covers Betting Stats Weekly, a weekly journal of statistics and analysis on the games that matter to bettors. The publication is available free of charge in nearly 50 Las Vegas and Reno casinos and sportsbooks. With a weekly circulation size of 10,000 copies each issue is distributed to the participating sportsbooks on Thursday mornings.
Covers Betting Stats Weekly is a print-based spin-off of Covers.com, one of the largest sports gaming information sites on the Internet. Like that website, it features detailed match-ups on upcoming games, offense versus defense statistics, future schedules and previous results.
"Covers Betting Stats Weekly brings the content of Covers.com into the hands of our customers where and when they want it," SportsDirect VP of Marketing Rob Begg said. "It gives our readers a useful tool to use while wagering in Las Vegas and Reno where they may not have the luxury of Internet access. Taking our great online content to print is a logical step for us."
Sports fans and bettors can read Covers Betting Stats Weekly in print and may also view it online at http://www.covers.com/statsweekly. The first volume tackles pro and college football games.
About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.Media Contact For SportsDirect Inc:
Bill Organ
VP Operations and Sales
1-866-756-9771, Ext 351
