Sports Direct Inc. named the Top Small Business to work for in Canada:

Company successfully judged against 78 other applicants by Globe and Mail Report on Small Business Magazine.

April 12, 2006

HALIFAX, Canada

SportsDirect Inc. (SDI) is pleased to announce it has been awardedthe title of Number One Small Business to Work for in Canada by the Globe and Mail Small Business Magazine. The report, compiled by the Queen’s University School of Business and Hewitt Associates, a human resources firm, ranked 79 leading small companies based on employee opinions, organizational practices and attitudes of the leadership team. For more information about the results, visit www.globeandmail.com/smallbusiness.

In addition to the first place honours, SportsDirect Inc. received top marks for work/life balance and work environment in the survey categories. The Globe and Mail also noted SDI for its employee benefits program such as “extra compensation…from shares in the firm after the first year to bonuses for referring successful hires.”

“Great employees, working in a great environment guarantee amazing products for our customers,” said SportsDirect Inc. CEO Paul Lavers. “The award recognizes the hard work the staff puts in every single day to build the amazing culture at SDI. This is what makes us successful in all aspects of our business”

Founded in 1995 by Lavers and CTO Joe MacDonald as university students, SDI grew from a two-man operation into a market-leading company that publishes over a dozen sports media websites, employing over 140 people. The main headquarters is located in Halifax, Nova Scotia, with offices in Las Vegas, Nevada and Galway, Ireland.

About SportsDirect Inc:

Founded in 1995, SportsDirect Inc. provides comprehensive sports content and services to small, medium and large companies including USA Today, MSNBC, Newsday and Sirius Satellite Radio. The innovative SportsDirect "Customer First" approach, along with a rapidly expanding breadth and depth of coverage, is easily integrated and quick to deploy.
SportsDirect content includes a five-part offering consisting of real-time scores and statistics for all sports, a suite of fantasy sports contests, sport news feeds, sport photos and professional services including application development and marketing optimization. For more information please visit http://www.sportsdirectinc.com.

Media Contact For SportsDirect Inc:

Walter Lis
1-708-586-9754
wlis@sportsdirectinc.com

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