Technologies
SportsDirect has partnered with DoubleClick for ad serving, optimization, and reporting. DoubleClick is the #1 provider of ad serving technology, which helps us provide you with the most reliable serving and sophisticated reporting of your ad campaigns.
With DoubleClick you are guaranteed:
- Advanced targeting and optimization of your campaigns to ensure the highest level of return
- The most reliable delivery of online advertising campaigns available in the industry
- 24/7 access to reporting that is customized to your own informational needs
Capabilities to enhance your return:
Advanced Campaign Delivery Options
SportsDirect will configure your campaign customized to your own specific needs. We want to make sure your message gets across to the right audience. Our delivery capabilities include:
- Advanced targeting – geographical, time of day. and content based
- Sequential, weighted and random display of creatives
- Roadblocks
- Competitive Restrictions
- Reach Maximization
- Frequency Capping – Site, Flight and Ad level
Complete Range of Rich Media Formats
Using the power of DART Motif, SportsDirect offers a complete range of rich media formats. Through Motif we will support rich media from almost every 3rd party vendor including Eyeblaster, Pointroll, CheckM8, Enliven, Unicast, and many more.
We also offer the ability to track any interactive action within a rich media creative. From mouse-overs to clicks, you'll understand in detail whether a viewer interacted with your ad and for how long.
Customized Reporting and Complete Transparency
SportsDirect will provide you access to reports at any level of detail and customized specifically to your organization’s needs. Clients will have the option to login to a reporting interface and view up to date campaign information. SportsDirect can also have your reports emailed to you at the frequency of your choice.
