About us

Our Mission

Our mission at SportsDirect is to provide customer driven, comprehensive, integrated and innovative sports content solutions with industry leading customer service, professionalism, quality and value.

Our Company

SportsDirect Inc. (SDI) began in 1995 as the publisher of a single sports website and expanded to own and operate three of the top 100 sports sites in North America. Along the way, SDI was unsatisfied with the sports content providers in the marketplace and the decision was made to invest in creating its own sports content products to power its properties. Subsequently, SDI began offering high quality sports statistics, editorial, professional-grade photos and fantasy promotional contests to other publishers and has over 250 sports content subscription based customers to date. As a result of growth opportunities in the marketplace, the company sold its key web properties in 2009 enabling SDI to focus on the delivery of its high quality sports content offering.

With over 16 years of experience in developing and growing web properties, SDI continues to provide professional services to a number of clients in the areas of product consultation, SEO-SEM-Social Media marketing, design, web analytics, application development, infrastructure hosting and customer service.

SDI is headquartered in Halifax, Nova Scotia with a sales and marketing office in Chicago. The company employs a dedicated team of over 175+ across North America that is intensely focused on quality, accuracy and innovation. At the core of SportsDirect is a "Customer First" focus that is committed to the highest levels of service and 24/7 technical support in the industry.

Our Infrastructure

With a robust proprietary backend content management system and fully redundant network infrastructure SportsDirect is able to cover over 50,000 sporting events annually. In order to guarantee the integrity of our data and system backbone, we leverage the physical resources and bandwidth of the state-of-the-art collocation, Hibernia Atlantic. Its diverse trans-Atlantic cable route is the only fast direct connection for the US and Canada to Ireland and the UK and ensures our uptime exceeds industry standards.