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SportsDirect Inc.’s New Features Clinch a Complete Game of Baseball Coverage

World Class Statistical and Editorial Information Covers All Bases

 

April 1, 2010

Halifax, NOVA SCOTIA – SportsDirect Inc., a leading global sports information provider announced today that it has dramatically expanded its statistical, editorial and fantasy sports offerings for the upcoming baseball season. The company will be providing game matchups, in-progress box scores, team stats, schedules, standings, odds and much more for Major League Baseball as well as Triple-A, Double-A and Class A of Minor League Baseball and NCAA Baseball. This extended coverage is part of SportsDirect Inc.’s aggressive growth plan that now includes scores and statistics for over 100,000 events annually from coverage of over 600 global sports leagues.

Publishers, websites, newspapers, wireless developers, fantasy game operators and many other major media companies will be implementing SportsDirect Inc. baseball statistics and information this season, reaching millions of people around the world. The complete SportsDirect Inc. baseball offering is available for use via either a fast and flexible XML feed or a completely customizable Hosted Solution.

One new product for 2010 is a Breaking News content feed that provides invaluable, comprehensive reporting of player news such as injuries and roster moves as they occur. This feed will keep readers ahead of the game throughout the baseball season. Also new for the 2010 campaign are game previews and recaps created by the respected SportsDirect Inc. editorial team of baseball experts. These game capsules are the perfect complement to any publishers pre- and post-game coverage.

“Since our founding in 1995, our focus has been to constantly improve products and performance to assist our customers in achieving their goals” said SportsDirect Inc. Vice President of Business Development Brandon Moore. “With all of the new services and enhancements for this season, we feel we can provide our clients with a truly world class suite of baseball products and customer service.”
In addition to enriched statistical and editorial coverage, SportsDirect Inc. is a premier provider of white label fantasy baseball games. Clients such as USA TODAY are using easily customizable versions of SportsDirect Inc. fantasy games to attract and retain substantial traffic during the baseball season.

About SportsDirect Inc.
Founded in 1995, SportsDirect Inc. is a sports content provider offering comprehensive sports data feeds and services to small, medium and large companies including USA Today, Newsday and Sirius Satellite Radio. The innovative SportsDirect Inc. “Customer First” approach, along with a rapidly expanding breadth and depth of coverage is easily integrated and quick to deploy.

SportsDirect content includes a five part offering consisting of real-time scores and statistics for all sports, sport news feeds, sport photos, professional services including application development and marketing optimization and fantasy sports games. A suite of nine fantasy games are available for all professional and college sports used by such companies as USA TODAY, MSG and WEEI. For more information please visit: www.SportsDirectInc.com.

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Walter Lis -